Luis Chicharro · Unicornio Azul
Unicornio Azul was born from real experience in international sourcing, product development, and digital marketing. We work from the ground, not from theory.
We are not a traditional marketing agency. We are a 360° business consultancy that covers the full cycle: from idea to sale, from product to international expansion. Every decision, every strategy, and every step of the process is backed by years of real execution across different sectors and markets.
In Cinco Días (Grupo El País) Luis Chicharro explained how to build real businesses on digital platforms: from product and manufacturing to sales.
Founder of Unicornio Azul
CMO of Laboratorios Ynsadiet
Founder — Unicornio Azul · CMO — Laboratorios Ynsadiet
Luis Chicharro
Luis Chicharro combines his role as CMO of Laboratorios Ynsadiet with leading Unicornio Azul, where he develops projects in strategy, brand building, product development, international sourcing, marketing and new businesses.
This mix of executive experience and consulting brings a practical approach to every project, connecting strategy, product, market and execution.
Laboratorios Ynsadiet is an independent professional role; it is not a client of Unicornio Azul and is not part of the firm.
Professional profile
Career, projects and updates from Luis Chicharro.
Over 30 years of experience
This isn't theory. It's what we've done, tested, corrected, and done again for over three decades in real projects.
We've developed products from scratch, sourced manufacturers in Asia, negotiated terms, managed CE and FDA certifications, and coordinated door-to-door logistics. No middlemen. Direct execution. We also know what it costs to launch a brand: naming, identity, packaging, product photography, optimized listings, A+ Content, Brand Registry. We create brands that sell, not brands that just look good.
We manage digital channels with a profitability mindset: Amazon Seller Central and Vendor Central, organic and paid positioning, eBay, proprietary e-commerce, FBA logistics, and scaling strategies tested in real markets. We apply marketing without empty metrics: Google Ads, Facebook Ads, and Amazon Ads campaigns, SEOCommerce, lead generation. Only what converts.
We've opened markets in Europe, LATAM, and Asia. We understand the specificities of each region: regulation, customs, taxation, consumer idiosyncrasy, and local distribution channels. Because scaling isn't translating a listing. It's understanding where you're entering and adapting the entire operation.
How we work
Projects are structured with the proprietary SORIE™ methodology: Strategy, Opportunity, Reality, Innovation and Execution.
See SORIE™ methodology
“We build
real businesses,
not promises.”
— Luis Chicharro · Founder of Unicornio Azul
What we believe
Never fall in love with an idea before validating the market.
The supplier is as important as the product.
A brand is worth more than a catalog.
Going cheap often turns out expensive when sourcing abroad.
Don't scale a business that isn't making money yet.
Marketing won't fix a bad product.
Reputation takes years to build and minutes to lose.
We connect worlds that don't normally talk to each other.
30+ years
building.
Are you next?
Real experience developing projects from idea to market. Let's talk about yours.