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Padel smartwatch, vehicle import, and a music / digital marketing layer.

Padel smartwatch — score screen

From prototype to the fair

Challenge

A prototype-development company asked us to help build a smartwatch for padel. For confidentiality reasons we cannot share much detail.

What we did

Analysis to cut manufacturing costs by leveraging market developments, supplier filtering, negotiating prototype industrialization, and optimizing logistics and import.

Result

Product presented at the Barcelona padel fair. Currently in industrialization prototype testing.

Fair

Presented at the Barcelona padel fair

Now

Industrialization prototype testing phase

Vehicle import

International buying and import: logistics, homologation, and adaptation to European regulations.

Start

September 1994: purchased 2 vehicles in the USA, learning logistics, import, and the hardest part — homologation and adaptation in Spain.

Miami base

Since 2002, Miami operations base with verification, buying, consolidation, and logistics teams.

Homologation

End-to-end solutions: US–EU light conversion and adaptation to European rules to pass homologation and ITV.

Imported vehicle — example from the activity

Markets

  • USA Started with coast-to-coast auctions.
  • Asia Japan, China, and Taiwan.
  • Europe Germany and Belgium.

Scope

  • Cars
  • Motorcycles
  • Quads
  • Boats
  • Construction machinery

Early on, monthly trips to the USA for auction buying; later expanded to Asia and the EU.

Music and digital layer

Beyond physical product: music for companies, music marketing, and digital ambassadors.

01

Music for companies and campaign jingles

02

Music marketing and streaming distribution

03

Digital ambassadors and AI agent integration

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